With various training courses available, you need to ensure your offering stand out! Find tips below:
- Be specific with the content on your course. Don't be afraid to include specialisms and offer depth. There are lots of 'generic' 200 hour courses on the market. Make yours different! That's one of the many joys of being accredited with Yoga Alliance Professionals - no cookie cutter courses.
- When you know you niche you know exactly what problem they face and how you can solve it. Use this information to identify your subject matter, creating a title and writing an excellent description.
- Make your marketing all about the student! What will they get? What problem do you solve? How will taking your course change their life?
- Showcase your credibility by displaying student success stories and utilising your accreditation badges everywhere!
- Continuous development doesn't just refer to your skills! Ensure you are reviewing your syllabus fairly regularly to maintain relevance and modernity.
- By understanding your Unique Selling Proposition (USP) you can use this as leverage to persuade potential students to take your course over others out there.
- Being transparent can help too! Be clear on expectations, pricing and dates.
For you to get the most out of your Yoga Alliance Professionals membership, you need to use all of the features available to you.
Upload Your Syllabus & Dates
If your training courses aren't published, how can you market them? Here's a guide on adding these to your Trainer Pro profile. We send an email out to practitioners on the last Friday of every month!
Check Your Profile Often
You'll receive private messages, leads and reviews on your Trainer Pro profile. You can't just 'set it and forget it'. Log in frequently, respond to messages and update your information.
Make Your Course A Foundation Plus!
Go the extra mile for your students! Provide them with the support they need to become confident, thriving yoga teachers. You can learn more about the criteria here.
Attend The Business Clinic
If you are looking for some tailored guidance and business strategies, register for the business clinic!