Should I have several brand names for the different businesses I own? Or should I have one business name?

We recommend that you have everything under one brand name. This is helpful for a number of reasons. Using a single brand with multiple sub-businesses under one legal and insurance umbrella simplifies operations, strengthens brand equity, reduces costs, and offers the flexibility to diversify without starting from scratch each time.

Here is a bit more information:

1. Stronger Brand & Marketing Synergy

Operating under a single brand creates a cohesive identity, builds trust, and simplifies marketing. It also makes cross-selling easier and allows all services to benefit from the same reputation and visibility.

2. Operational Efficiency with Business Flexibility

Each sub-business can serve its own audience while using shared systems and infrastructure. This setup supports scalable growth without needing separate company formations.

3. Insurance Advantages

As long as all activities are under one legal entity (e.g., a limited company), you can hold one comprehensive corporate insurance policy that covers all sub-businesses, saving both time and cost. It’s important to disclose all services to the insurer to ensure proper coverage.

4. Financial and Tax Simplification

Managing finances, tax reporting, and overhead allocation becomes much simpler when everything runs through one business structure.