How To Make Your Further And Specialist Training Courses Stand Out

With various training courses available, you need to ensure your offering stand out! Find tips below: 

  • When you know you niche you know exactly what problem they face and how you can solve it. Use this information to identify your subject matter, creating a title and writing an excellent description. 
  • Make your marketing all about the student! What will they get? What problem do you solve? How will taking your course change their life? 
  • Showcase your credibility by displaying student success stories and utilising your accreditation badges everywhere! 
  • Continuous development doesn't just refer to your skills! Ensure you are reviewing your syllabus fairly regularly to maintain relevance and modernity. 
  • By understanding your Unique Selling Proposition (USP) you can use this as leverage to persuade potential students to take your course over others out there. 
  • Being transparent can help too! Be clear on expectations, pricing and dates. 

For you to get the most out of your Yoga Alliance Professionals membership, you need to use all of the features available to you. 

Upload Your Syllabus & Dates

If your training courses aren't published, how can you market them? Here's a guide on adding these to your Trainer Pro profile. We advertise these in an email on the 3rd Thursday of every month!

Add A YAPTA Taster

Expand your mailing list and gather potential students! You can upload a short video to our YAPTA platform to gain leads for your courses. New upload are shared on the 2nd Tuesday of every month.

Check Your Profile Often

You'll receive private messages, leads and reviews on your Trainer Pro profile. You can't just 'set it and forget it'. Log in frequently, respond to messages and update your information.

Attend The Business Clinic

If you are looking for some tailored guidance and business strategies, register for the business clinic! 

 

More information on how to fill your training course here.